PRIVACY POLICY

At Sweetpea, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or make a purchase.

1. Who We Are

Sweetpea is a UK-based women’s fitness and lifestyle brand. For the purposes of data protection law, we are the "data controller" of your personal information.

Contact: sales@sweetpeaactive.co.uk

Registered Address: Sweetpea Active Ltd. Building 155539, Courier Point, 13 Freeland Park, Wareham road, Poole, Dorset, BH16 6FH, UK

2. Information We Collect

We collect personal data you provide when you:

Make a purchase
Sign up for our newsletter
Contact us via email or contact forms

This may include:

Name
Email address
Phone number
Shipping & billing addresses
Payment details (processed securely via third-party payment providers)

We also collect non-personal data, such as cookies and analytics data (via tools like Google Analytics), to help improve your shopping experience.

3. How We Use Your Information

We use your information to:

Process and fulfil your orders
Communicate with you about your order
Send you marketing updates (only if you opt in)
Improve our website and services
Comply with legal and tax obligations

4. How We Share Your Information

We do not sell your data. However, we may share it with trusted third parties to deliver our services, such as:

Payment processors
Shipping providers
Email marketing platforms (if opted in)
All third parties are required to handle your data under data protection laws.

5. Cookies

Our website uses cookies to improve your experience, track site usage, and support functionality such as the shopping cart. You can manage your cookie preferences in your browser settings.

6. Your Rights

Under UK GDPR, you have the right to:

Access the data we hold about you
Request correction or deletion
Withdraw consent at any time
Object to or restrict processing
Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact us at [Your Email Address].

7. Data Retention

We retain your personal information only as long as necessary to fulfil the purposes we collected it, including legal, accounting, and reporting obligations.

8. Security

We take appropriate technical and organisational measures to secure your data and protect it against unauthorised access, alteration, or destruction.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

Have questions? Contact us at sales@sweetpeaactive.co.uk – we’re happy to help!

Effective Date: 14/07/2025